In a move that has stunned the Detroit Lions organization and the broader NFL community, team owner Sheila Ford Hamp has officially declared second-year running back Jahmyr Gibbs as the new face of the franchise — a symbolic and strategic shift that signals a new direction for the team’s identity and future. The surprise decision has left many speechless, including Lions quarterback Jared Goff, who reportedly reacted in shock upon hearing the announcement.
At a press conference held earlier today at Ford Field, Sheila Ford Hamp took the podium and delivered what many are calling a generational statement for the Lions. While she reaffirmed her confidence in the coaching staff, front office, and entire roster, it was her declaration regarding Gibbs that stole the spotlight.
“Jahmyr Gibbs represents the energy, toughness, and electric future of Detroit Lions football,” Hamp stated. “He’s earned the respect of this city, his teammates, and the league. It’s time we embrace him not just as a standout talent — but as the face of this franchise moving forward.”
The statement came as a shock to many within the organization, especially quarterback Jared Goff, who has been the leader under center since 2021 and helped guide the Lions to multiple playoff appearances, including last season’s NFC Championship game.
Jared Goff’s Candid Reaction
When reporters asked Goff for his response shortly after the announcement, the veteran quarterback didn’t hold back.
“I was definitely surprised,” Goff admitted. “I didn’t expect that today, and I’m still processing it. I’ve always viewed myself as a leader of this team, and I take that role seriously. But I’ve got a lot of respect for Jahmyr. He’s a heck of a player, and if this is the direction ownership wants to go, then it’s my job to support it and keep doing what I do.”
Goff’s comments revealed a mix of surprise, professionalism, and a bit of uncertainty. While he has never publicly expressed discontent with the franchise, this move clearly adds a new dynamic to his role with the team.
Why Jahmyr Gibbs?
Gibbs, the 12th overall pick in the 2023 NFL Draft, has been nothing short of sensational since arriving in Detroit. In just two seasons, he’s emerged as one of the most explosive dual-threat backs in the NFL, combining lightning-fast speed with reliable hands and vision. His 2024 season included over 1,600 yards from scrimmage and 13 total touchdowns, making him a fan favorite and fantasy football darling.
But being named the “face of the franchise” carries weight beyond stats. It reflects who the organization sees as its long-term brand ambassador — the player who embodies the culture, style, and mission of the team both on and off the field.
A New Era in Detroit?
Ford Hamp’s announcement may signal a generational transition for the Lions. With Goff now entering the final years of his contract and whispers of the team exploring younger quarterback options in the coming drafts, the franchise could be quietly preparing for a changing of the guard.
Head coach Dan Campbell backed the decision, calling Gibbs “a true warrior” and “a spark plug we can build around for years to come.”
“This kid doesn’t just run the ball — he sets the tone,” Campbell said. “When Gibbs gets going, we all follow. That’s leadership in action.”
Fan and Media Response
Reactions across Detroit have been divided. Some fans are thrilled to see Gibbs receive recognition, while others question whether Goff deserved more respect as the team’s long-time signal caller and playoff performer.
Local sports radio was buzzing with opinions all afternoon. “It’s a gutsy move,” said one caller. “But maybe that’s what this franchise needs — bold moves, not business as usual.”
As training camp begins next week, the Lions enter the 2025 season with renewed hype, growing expectations — and now, a new face leading the charge.
Whether this gamble pays off remains to be seen, but one thing is clear: the Detroit Lions are putting their faith in Jahmyr Gibbs, and the entire NFL is watching.
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